ZypMedia is now ZypTV

Ushering in the next generation of free, ad-supported TV

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ZypTV is the programmatic platform for media buyers

Connecting streaming TV advertisers with their local audiences across all screens.

Local
Business

The local and national brands that surround and support our everyday lives in the cities and neighborhoods where we live.

People participating in exercise class at a local gym
Customers at a local restaurant being served large cups of coffee

Local
Media

The ad-supported local news and entertainment content where we discover and connect with the businesses that support our communities and lives.

Three girls on a high school sports team embracing in celebration on a local field at sunset
Camera on tripod positioned to film a reporter conducting an interview for the local news

Redefining
Local

ZypTV’s demand-side platform brings the power of programmatic streaming TV to traditional local media – extending reach and effectiveness of existing channels by connecting local businesses with their customers.

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The numbers speak volumes *

Nielsen, June 2020
0%

of U.S. homes have at least one connected TV

12.5 BILLION

hours streamed per month by 210M people

0%

increase in streaming TV viewing time year-over-year

How it works

Streaming TV has changed consumer behavior and brought the power of digital advertising to local broadcast media.

How it works

ZypTV’s programmatic DSP complements traditional local broadcast media by providing:

  • Efficiency & reach
  • Hyperlocal Targeting
  • Measurement & Attribution
  • See the Product
How it works

Local programmatic streaming TV is unique and difficult because of the massive scale and automation required to handle thousands of small, geo-targeted campaigns simultaneously.

Good Company

We have access to the leading OTT publishers across all streaming TV devices

Good Business

The largest U.S. local media companies use ZypTV

Winning numbers

We run locally targeted OTT advertising at massive scale

270M
Unique Persons
1B
Unique Devices
90M
CTV Households REached
15K+
Advertisers Served
50K+
Campaigns Executed
98%
Video Completion rate