IN THE NEWS
The latest on connecting with local audiences
ZypTV works with many of the leading media companies,
agencies, and brands. See the latest news, learnings, and intelligence ZypTV has to offer.

IN THE NEWS
ZypTV Brings Local Expertise to Streaming TV for National and Regional Agencies, Brands that Want to ‘Act Local’
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Customer Loyalty During COVID-19 is Critical to Local Business Survival

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VIDEO: Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen

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ZypMedia Shifts to ZypTV And Expands OTT Products

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ZypMedia becomes ZypTV

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Local OTT ad spend on the rise according to ZypMedia

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Cynopsis Morning Read

Press Release
Consumers Want to Support Their Local Economy by Supporting Local Businesses, According to a Survey by ZypMedia

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Consumers More Likely to Back Local Businesses During Coronavirus Crisis

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Roku’s ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus

Blog
Q1 2020 State of Local OTT Advertising Report

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Local Advertising During COVID-19

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Lab Weekly — 03/27/2020

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Local OTT ad spend jumps 127% as connected TV audience grows

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Advertisers Spent 127% More on OTT Advertising in 2019

Blog
2019 ZypMedia State of Local OTT Advertising Report

Press Release
Local OTT Advertising Experienced Explosive Growth in 2019, According to ZypMedia

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Local Advertisers Boost OTT Media Spending By 127%

Press Release
ZypMedia Expands Product and Engineering Leadership Team

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ZypMedia Expands Product and Engineering Leadership Team

In The News
ZypMedia Expands Product, Engineering Leadership Team

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The Year Of OTT: 2020 Reasons For Linear TV Concern?

Blog
Q4 2019 OTT Insights: The Rise of the Local OTT Advertiser

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2020 AdTech Predictions from the Industry Leaders

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OTT Will Transform How Local Businesses Connect with Their Customers

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2020: Are You Ready For Mass TV Disruption?

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Aman Sareen – CEO – ZypMedia

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Under the Tree for 2020: Mobile, Video & Linear TV

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OTT SVOD’s Moment Has Come

Blog
ZypMedia OTT Insights from Q3’19

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OTT Local Ad Campaigns Grew 158% Between Q3 2018, 2019

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Deeper Dive—Why Roku buying Dataxu is a big deal

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Roku Buys Video Ad Demand-Side Platform Dataxu for $150M

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Roku to Acquire OTT Ad Firm Dataxu for $150M

Blog
ZypMedia OTT Insights from Q2’19

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How to survive tech conferences as a female speaker

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Ad Tech Companies Head Hunt TV Salespeople; Amazon Hijacks The Shopping Cart

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‘They know the lingo’: Ad-tech firms are on a hiring blitz for TV salespeople in the race to own OTT advertising

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How Retailers Are Reaching Back-to-School Shoppers

In The News
Portrait Of A Cord Cutter: Who’s Doing It And Why

Press Release
More Streamers Prefer Local Over National Ads According to New Survey

Press Release
ZypMedia Selects Telaria to Offer Local Advertisers Access to Premium OTT Video Inventory

Press Release
ZypMedia Advises Local Advertisers on Best Practices for Holiday Promotions
