Total streaming TV advertising product suite
The ZypTV demand-side platform is used by media buyers to
connect advertisers to local audiences on streaming TV
Targeting local audiences on streaming TV is challenging.
100K’s of small budgets, hyper geo-targeted campaign line items requiring 100% delivery
Very dynamic OTT publisher inventory availability with variable cost, quality, and audiences
Dynamic Learning System
The ZypTV Platform orchestrates a set of essential solutions to the problems found executing effective streaming TV advertising campaigns that target local audiences at scale
The ZypTV platform was architected to meet streaming TV’s unique requirements of targeting hyperlocal audiences. This involves custom integrations and API work with audience data providers, SSPs, and premium OTT inventory sources. All of this is built on a high-performance bidding engine and streaming data architecture to provide cost-effective reach and real-time transparency.
CO-FOUNDER & CTO
The ZypTV Demand-Side Platform (DSP) is used by local media buyers to connect local advertisers to their target audience on streaming TV
Fully managed service trusted by the largest local media companies in the U.S.
ZypTV Enterprise is a fully managed, white-glove service built on the ZypTV Platform. Our campaign and account managers work with you to design and deliver the most effective streaming TV campaign to meet your marketing objectives.
A fully transparent, real-time dashboard gives you complete visibility into all aspects of your campaign in conjunction with 24×7 dedicated support. Read more
ZypTV Enterprise is the most complete solution for delivering measurable local audiences across all premium OTT publishers and applications.
The easiest way to buy local audiences on streaming TV
ZypTV Self-Serve is a campaign setup and management tool built on the ZypTV Platform. In four easy steps you can get a highly targeted streaming TV campaign running across leading U.S. premium OTT inventory.
ZypTV Self-Serve also leverages the ZypTV Platform orchestration architecture to deliver the highest quality OTT impressions available at any given time, geography, and budget in a fully automated fashion.
All you need is a credit card and video creative to get started today!
ZypTV Enterprise leverages the ZypTV Platform orchestration architecture to deliver the highest quality OTT impressions available at any given time, geography, and budget in a fully automated fashion. It also offers the ability to:
- Integrate custom first or third party audience data
- Customized or branded reporting
- Turn-key or custom integrations to existing order management systems or other customer systems
- API access for custom development
- Turnkey or custom integration with third party measurement and attribution solutions
- Full white-glove campaign management and business intelligence support pre, mid, and post campaign
Campaign setup is done in four simple streamlined steps:
- 1. Establish budget and frequency with start and end dates
- 2. Select the geo-targeted region(s)
- 3. Select the targeting package for your goals
- 4. Upload the ad creative video file