PRODUCT

Total streaming TV advertising product suite

The ZypTV demand-side platform is used by media buyers to
connect advertisers to local audiences on streaming TV

The Total Solution for Local Streaming TV Advertising

ZypTV Enterprise

  • Fully white labeled for media buyers
  • Managed or hybrid service
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ZypTV Self-Serve

  • Enterprise grade but simple and easy to use
  • Democratize streaming TV for media buyers
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Targeting local audiences on streaming TV is challenging.

Demand-Side

100K’s of small budgets, hyper geo-targeted campaign line items requiring 100% delivery

Supply-Side

Very dynamic OTT publisher inventory availability with variable cost, quality, and audiences

ZypTV
DSP
ZypTV
DSP
Campaign Management &
Dynamic Learning System
Automation of campaign setup, delivery, and pacing with intra-campaign re-optimization and dynamic learning
+
OTT-Specific Inventory
Management System
Premium, brand safe OTT-Specific inventory forecasting and machine learning based margin management
+
Real-Time Streaming
Data Engine
High transaction volume, low latency bid routing executed on a real-time streaming data architecture
+

The ZypTV Platform orchestrates a set of essential solutions to the problems found executing effective streaming TV advertising campaigns that target local audiences at scale

The ZypTV platform was architected to meet streaming TV’s unique requirements of targeting hyperlocal audiences. This involves custom integrations and API work with audience data providers, SSPs, and premium OTT inventory sources. All of this is built on a high-performance bidding engine and streaming data architecture to provide cost-effective reach and real-time transparency.

Ramandeep Ahuja

CO-FOUNDER & CTO

ZypTV Platform

The ZypTV Demand-Side Platform (DSP) is used by local media buyers to connect local advertisers to their target audience on streaming TV

ZypTV ENTERPRISE
Fully managed service trusted by the largest local media companies in the U.S.

ZypTV Enterprise is a fully managed, white-glove service built on the ZypTV Platform. Our campaign and account managers work with you to design and deliver the most effective streaming TV campaign to meet your marketing objectives.

A fully transparent, real-time dashboard gives you complete visibility into all aspects of your campaign in conjunction with 24×7 dedicated support. Read more

ZypTV Enterprise is the most complete solution for delivering measurable local audiences across all premium OTT publishers and applications.

ZypTV SELF-SERVE
The easiest way to buy local audiences on streaming TV

ZypTV Self-Serve is a campaign setup and management tool built on the ZypTV Platform. In four easy steps you can get a highly targeted streaming TV campaign running across leading U.S. premium OTT inventory.

ZypTV Self-Serve also leverages the ZypTV Platform orchestration architecture to deliver the highest quality OTT impressions available at any given time, geography, and budget in a fully automated fashion.

All you need is a credit card and video creative to get started today!